Marketing & Sales Alignment Resources

Savvy retailers know that maximizing profits means smart marketing; however, it can be challenging to devote as much time to marketing as you need to, to market more efficiently. From McDonalds to your local supermarket, pretty much all brands use this pricing strategy, even if they don't realise they're using it. By definition, The Decoy Effect is the practice whereby a brand presents consumers with a third, less desirable option - the decoy - to make them believe that they're getting more value for their money.

Supermarkets also use multiple price points by offering value, standard and gourmet versions of common products. Do not follow big established brands down the media advertising path. When you design and write your newsletters remember that while the purpose is essentially to advertise your business in a positive light, people will want to receive and read them if the style and content is interesting and entertaining.

Email marketing drove 174% more conversions than social media in 2016 and the trend has continued. The main point that we want to drive home here is that creating alignment between your sales and marketing teams in a remote organization takes some serious time and effort.

Shoppers are bombarded with ads everywhere they look, whether it be their personal email inboxes or their social media accounts. If existing customers recommend your service to friends, colleagues and associates, you stand a great chance of getting new business.

Being a business, you should understand the importance of adding a personal touch to your email marketing as it has a direct impact on the number of conversions you get. They know that businesses are competing for customers, and they Local Marketing Company are on the lookout for discounts and sales.

Brands must prepare for holidays by being operationally sound in every aspect of their ecommerce operations from inventory planning, product reviews, optimized content, customer service, and best in class marketing campaigns which run through the duration of Q4.